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Science You Can Feel
At Metagenics, we’re not just making vitamins, we’re rethinking them entirely.
For too long, choosing a supplement has meant guesswork and empty promises. We set out to change that. We believe supplements should be rooted in science, driven by innovation, and designed to make a provable difference you can actually feel.
Defining Our Purpose
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MISSION
Metagenics is dedicated to maximising the number of people who can achieve happier and healthier lives. We achieve this by providing nutritional products and solutions that are the most trusted and widely recommended throughout the healthcare practitioner community.
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VISION
United by our core purpose, we are fully committed to integrating nutritional excellence into everyday healthcare protocols. Concurrently, we strive to establish ourselves as the preferred partner for every healthcare professional. We resolve to approach new challenges and opportunities with a spirit of excitement and enjoyment.
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Values
Integrity and Authenticity serve as the hallmark of our professional conduct. We advocate for a deep sense of Respect within the organisation, strongly upholding the principles of Diversity and Inclusion across all levels. This foundational approach allows us to successfully pursue the overarching goal of shared Health and Happiness.
We don't do it alone
40 years of Healthcare Professional Recommendation
Since 1983, we’ve worked alongside Healthcare Professionals who share our commitment to evidence-based care and that’s why we are the No. 1 Practitioner recommended brand in North America*. In every country where we operate, our practitioner community helps shape our products, guide our research, and ensure we stay focused on what matters most: better outcomes for the people who rely on us. And they don’t just believe in our mission, they recommend it. Today, over 50,000 practitioners globally choose Metagenics because they trust our formulas to deliver results their patients can truly feel.
* Based on 2024 study data from independent US survey showing which professional supplement brands are most recommended or sold by healthcare professionals. Professional-grade supplements are those typically sold through HCPs.
Our conviction for a sustainable future is absolute.
Subsequent to a period of extensive diligence, Metagenics has achieved official worldwide certification as a B Corp. This designation requires us to ensure adherence to the highest ethical and ecological benchmarks across every jurisdiction in which we conduct business.